YouTube Money Calculator
Estimate what a YouTube channel earns from its views, using RPMs measured from real YouTube Studio data for 13 niches, or your own RPM. You get a typical figure and a realistic range.
YouTube Money Calculator
RPM ranges from AIR Media-Tech's 2026 study of verified Studio data from 300 channels (median and middle 50%). Calculated on this page; nothing is sent anywhere.
Calculated in your browser from published fee schedules. Nothing is sent anywhere.
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How it works — in four simple steps
No signup and nothing to install — it all runs in your browser.
Pick your niche
Or leave the all-niche median.
Enter views
Per day, per month, or for one video.
Add your RPM if you have it
From Studio → Analytics → Revenue.
Read the estimate
Typical figure, likely range, and comparisons.
Your own RPM in YouTube Studio beats any niche average. Type it in once you're monetised.
Features
Measured RPMs
Medians and middle-50% ranges by niche from verified Studio data, not advertiser CPM guesses.
Your own RPM
Override with the RPM from YouTube Studio.
Day, month, year or one video
Enter views however you track them.
Niche comparison
What the same views earn across 13 niches.
Sponsorships
Add sponsor income per video for a fuller picture.
About the YouTube Money Calculator
YouTube pays creators in the Partner Program a share of ad and Premium revenue: 55% of long-form ad revenue. The number that turns views into income is RPM, revenue per 1,000 views after YouTube's share, counting views that showed no ads. Earnings = views × RPM ÷ 1,000. At the 2026 all-niche median of about $2.30, 100,000 views earn about $230.
RPM depends heavily on the topic. The niche presets use medians and typical ranges (the middle 50%) from AIR Media-Tech's 2026 study of verified Studio data from 300 channels, covering May 2025 to May 2026. Education and science led with a median of $10.22, gaming was $2.05 and kids' content $0.33. Several niches in that study had fewer than ten channels, so treat their figures as rough. Audience country matters as much as niche: US, UK, Canadian and Australian viewers earn several times more than the global average, and Q4 pays the most.
If your channel is monetised, type your own RPM from YouTube Studio (Analytics → Revenue) for a much better estimate. The tables show earnings at other view counts and what the same views would earn in other niches. To join the Partner Program for ad revenue you currently need 1,000 subscribers and 4,000 public watch hours in a year. YouTube announced in August 2026 that new applicants from 1 February 2027 will need 8,000 watch hours.
Examples
YouTube RPM by niche (2026 data)
| Niche | Median RPM | Middle 50% |
|---|---|---|
| Education & Science | $10.22 | $2.31 – $19.50 |
| Transport | $5.69 | $3.17 – $9.81 |
| Lifestyle | $2.98 | $1.77 – $5.24 |
| News & Politics | $2.60 | $1.79 – $3.62 |
| Entertainment | $2.43 | $0.88 – $5.02 |
| Crafting & Handmade | $2.39 | $1.00 – $3.90 |
| Gadgets & Tech | $2.33 | $0.70 – $3.71 |
| Music | $2.28 | $1.35 – $4.16 |
| Food & Cooking | $2.25 | $1.50 – $3.11 |
| Gaming | $2.05 | $0.70 – $3.62 |
| Business & Finance | $2.01 | $0.73 – $5.17 |
| Health & Sport | $1.23 | $0.72 – $1.53 |
| Kids & Teens | $0.33 | $0.16 – $0.88 |
Median RPM per 1,000 views after YouTube's share, from verified YouTube Studio data for 300 channels, May 2025 – May 2026 (AIR Media-Tech). Transport, News & Politics, Food and Business & Finance had fewer than ten channels each, so treat them as rough.
Shorts RPM by audience country
| Audience | Shorts RPM |
|---|---|
| Mostly US audience | $0.328 |
| Mostly Australian audience | $0.193 |
| Mostly UK audience | $0.166 |
| Mostly Canadian audience | $0.165 |
| Mostly German audience | $0.163 |
Most niches' Shorts RPM falls between $0.07 and $0.20 (AIR Media-Tech, 274 channels).